Editing Magazine: Double Page Spread - Ad
My next page was the advertisement. This is an ad for Pillsbury cake mixes. I spent a lot of time adjusting the layout, fonts, and background to make everything look just right. The goal was to create an ad that stands out but also makes you think of the comfort of baking at home with Pillsbury mixes. In the end my ad turned out very different from my sketch.
Developing this ad for Pillsbury was a fun challenge because I wanted it to be welcoming and engaging. After having the general layout in place, I spent a lot of time messing around with little things such as the background, shapes, and fonts to see what I could change to improve the layout to ensure it was neat.
One of the first things I changed was the background. Instead of having the countertops and the kitchen I removed the background so most of the focus was on the stand mixer and cake mixes. I opened up more space for text such as my slogan and added a circle shape which I than wrote "ONLY $1.46 in stores and online!" to grab more attention from my readers to purchase the product.
I also used a variety of fonts for this specific page to make each individual text stand out. One thing I removed which was originally in my sketch was the "New Flavors to Love!" because I thought it was an extra detail which I didn't need.
Lastly, on the bottom of the page I added a five star review from a customer to engage the readers more and for them to see the product is worth the buy from other people than just me.
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