Layout/Preliminary Sketches: Ad
After finishing the double-page spread, cover page, and table of contents, I moved on to the sketching of my last layout which will be my ad. It will be a ad for Pillsbury cake mix. Using a ingredient or well-known baking product was the top choices in my survey so I am making sure to promote it. I want the ad to look simple but grab the viewers attention. It was a little hard to figure out the layout unlike the other sketches but I came up with a idea in the end. It is important to find a way to make my ad encourage the reader to purchase. I related the item to cakes because I wanted to have a similar theme between the ingredient and the product. After multiple ideas I found the right layout that wasn't too cluttered or boring and showcased the product perfectly.
For my Pillsbury ad sketch, I decided to include a kitchen counter to make the ad feel warm, inviting, and home related. I drew the kitchen counter with three boxes of cake mix on it, making sure the product was the main focus. Right next to the boxes, I added a cake mixer to show that you can use it to mix all the ingredients together.
In the top left corner, I put "Pillsbury" in big bold letters as the main title to grab attention right away. Below that, I wrote the tagline, and made sure to add a link at the end of the text to make it easier for viewers to find it online if they would like to make a online purchase instead of going to a grocery store. Also, they can research the product if they want to find more information regrading the brand. In the top right corner I added text that says "NEW flavors to love!" to let people know the end is for new flavor options and several types.
I wanted the layout to be simple but not boring, showing the product clearly while making it feel easygoing and warm. The idea was to make readers think that baking can be fun and effortless, while encouraging them to buy cake mix.
No comments:
Post a Comment