Storyline/Double Page Spread
This is the next part of my baking magazine. I get to research double page spreads of baking magazines. I picked out three double page spreads below to analyze and take inspiration from. They relate to my planned magazine content because they include features, tips, and colors I may want to use in my own baking magazine.
1)
Content & Voice:
- The article is a step-by-step recipe feature.
- The structure shows a introduction, than ingredients, next numbered instructions, lastly tips & make ahead on the side bars.
- The tone is friendly, encouraging, and instructional. The use of "Make Ahead" and "Tips" is helpful for the readers.
- The layout/grid uses a two-column layout on the right page for text, while on the left there is a "hero" image (the final product). This shows inspiration and instruction on two different sides.
- The title has a soft font and the headers use a modern/more clean font for ingredients and directions.
- The color palette: the red and creamy white, and use of pink makes the double page spread visually pleasing.
- Bright high-key lighting with shallow depth of field.
- The balance is very good in this double page spread. The left side is almost 100% visual to grab attention, while right page balances it out with text and small photos.
- Conventions borrowed: the use of the "hero shot" on the left to show the finished product before the assembling and preparations are done on the right.
- Changes: avoid using too much text.
- Reflection: the genre fits "lifestyle food" by focusing on the look and preparation. The target audience is home bakers or families. The representation shows traditional baking.
https://www.pinterest.com/pin/88453580171057061/
2)
Content & Voice:
- This is a specialty baking feature.
- The structure shows the ingredients and methods next to the product.
- The tone is sophisticated. Phrases like "I adore vanilla" give off a personal feel.
- The layout/grid is asymmetrical, open layout. The text is placed in negative space of the blue floral background.
- The font is classic and elegant in contrast to the golden brown cake.
- Color palette: cool blues/whites.
- The image uses natural lighting to create soft shadows. The blueberries on the table and icing dripping is intentional but creates aesthetic.
- Balance: There is a good amount of text in relation to the images.
- Convention borrowed: The minimalist aesthetic but put together at the same time.
- Changes: Add more pictures than just one like in the spread above.
- Reflection: The genre s gourmet. The target audience is people who like baking at home. The representation reflects simple and clean.
https://rylandpeters.com/products/deliciously-vintage-baking-desserts
3)
Content & Voice:
- The tutorial focuses on the cake decoration skills.
- The double page spread is high-quality and looks very professional. There is also a 6 step photo tutorial on the right side, next to the product column on the left.
- The tone is precise and professional. The language is focused on "how-to".
- The layout/grid is 6 blocks. The left page uses the rule of thirds with the finished cake on one ide and a column of equipment on the other.
- The font is strong and bold/elegant. This helps create high visibility/authority.
- Color Palette: monochromatic pink and white.
- The image has a instructional photography style. It focuses on the hands and tools to show techniques rather than just mood.
- There is also good balance between the text and visuals. Every visual has a corresponding text to explain what is going on.
- Conventions borrowed: High-quality images.
- Changes: Avoid over-crowding of words to assure I don't overwhelm the reader.
- Reflection: genre is decorating. The target audience is semi-professional bakers who want to make their skills better. The representation is expert.
https://www.isubscribe.co.uk/news/food-magazines-9/meet-the-editor-jessica-clark-6213/?srsltid=AfmBOoqcT5B76U6a1d99FDSmrk4hZ09f7w8lGlHdbgNJLwQoUMP3xtbJ
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